Brand Development

Daring + Kind creates great brands. Our experienced team of branding professionals brings together a wealth of diverse branding expertise to help you develop your brand as well as powerful brand strategies designed to best manage and communicate your brand. We help you define the unique benefits and experiences that make your brand relevant and distinctive to your customers, and develop strategies to differentiate your brand through superior brand positioning. We help you optimize your brand portfolio, defining the roles and relationships of your brand assets. We help you deliver your brand across all points of consumer contact, creating and implementing brand strategies that deliver a consistent brand experience.

Product Development

At Daring + Kind, we understand that your brand is inextricably connected with and, to a large extent, defined by your products. Product development is a complex, multidisciplinary pursuit, requiring design and research skills and prototyping and testing acumen as well as strategic expertise to develop optimal go-to-market strategies. Our team of product advisors has a wealth of experience designing and developing products and leveraging them as a competitive advantage and key driver of business value. We help you transform your brand through beautiful, world-class products. We work with you to develop charismatic products that deliver an outstanding customer experience, stand out in the market, and propel your brand by turning heads. We work with you to create a powerful, seamless customer experience by empathizing with your customers and re-envisioning their experience to better meet their needs. We work with you to optimize your customer satisfaction and drive your top-line revenues.

CREATING BRANDs

• Creating your powerful brand

• Developing and implementing your brand strategy

• Creating your distinctive brand portfolios

• Defining your brand’s benefits and experiences

• Developing your brand differentiation

• Optimizing your brand portfolio

• Delivering your brand

• Building your internal brand capabilities

CREATING PRODUCTS

• Developing your beautiful, world-class products

• Delivering your powerful, seamless customer experience