Marketing + Communications Strategies

Daring + Kind helps create and implement marketing and communications strategies to build and develop brands, support sales, and drive top-line growth. Our team of experienced marketing and communications advisors has expertise across the full spectrum of marketing and communications services, including strategic marketing, media coaching, brand design and development, pricing, digital marketing and online strategy, POS marketing, customer life-cycle management, campaign marketing, events and promotions, and public relations.

Marketing + Communications Transformations

In addition to fulfilling specific marketing mandates, we work closely with you on building long-term client capabilities, defining roles and responsibilities, developing internal skills, identifying potential partners, and uncovering new perspectives on the consumer decision journey (CDJ). We work with you to make core transformations in marketing strategy and operations, re-prioritizing marketing spend across markets and products/services, designing new customer experiences, and re-defining messages to increase brand awareness, drive demand for existing products and services, strengthen consumer relationships, and optimize marketing ROI.

Driving Principles

• Better marketing objectives shape better metrics

• Brand messaging is one of the most important determinants of marketing ROI

• Base marketing-investment decisions on long-term (brand-building) impact and growth

Driving Capabilities

• Helping you understand marketing at an enterprise-wide level

• Helping you understand your CDJ

• Clarifying your key strategic priorities and brand messaging

• Identifying top marketing vehicles

• Developing your marketing strategy based on business needs, data availability, and business judgment

• Aligning marketing spend with strategic priorities

• Driving marketing impact with best-practices supported by KPIs

VIRTUAL CMO

You want to do right by your brand. But you may not have the budget for a full time Chief Marketing Officer. Or you may be finding that hiring the right full-time CMO is challenging. We can act as your Virtual CMO - getting the word out as needed.